Video Premiere: GRIP TIGHT – Straightotheheartofit

The alt-pop gem gets given a vintage console treatment

Words By Jonny Tiernan
Photos By Beatrice Pool

Berlin-based, London-born producer and songwriter GRIP TIGHT has stoked up a bit of buzz with his earlier releases, so we’re super happy to be able to present the video premiere for his brand new single ‘Straighttotheheartofit’.

If you thought the three minute pop song was on the way out, ‘Straighttotheheartofit’ is here to remind you that 180 seconds is very often all that is needed for a good track to take up permanent residency in your brain. It’s a bubbling, synth-driven lo-fi ditty with a layer of gloss. The autotune effect on the vocals give it a strange, almost ethereal tone, whereas the bass line gives everything a bit of beef.

The video pays homage to the pixelated charm of mid-90s console games, so if you’re old enough to have played the first Playstation games, you know the vibe. It shows GRIP TIGHT as a computer character in a Mediterranean adventure and was made by sleeper self, a Bristol-based sound and visual artist aka A/B aka Andrew Binnie.

GRIP TIGHT has drawn comparisons to Sampha and James Blake, but to us he sounds closer to Canadian electronic soul duo Junior Boys, and by the same token, a more down tempo version of Jessy Lanza (whose recent album was produced by Jeremy Greenspan, one half of Junior Boys). ‘Straighttotheheartofit’ is the latest single from his debut album Full Future, released on March 18 on Reveal Records.

If following people on Instagram is your thing, you can do that here, or better yet, listen to Full Future on Spotify (then go buy it on bandcamp).